These content marketing KPIs are fundamental to ensuring that the content marketing team meets its core efficiencies. Content marketing has taken the forefront in the global digital marketing ambit. Therefore, measuring these objectives is vital to organizational success. They focus on tracking metrics grouped together in the content marketing reach, engagement, sentiment, and customer acquisition result areas.
It is vital to measure and track these objectives because they offer insight into the content marketing strategy’s impact on the brand’s target audience. Metrics like customer conversion rate and customer lifetime value determine how effective the strategy is at converting visitors to returning customers and the total value that the company realizes per customer over their entire purchase lifecycle.
High performing metrics are prized, for it means that the marketing strategy is effective. On the other hand, the implementation of low performing metrics needs to be revisited to ensure that their performance improves over time.