These advertising KPIs are an integral part of ensuring that the advertising employee, team, and manager meet their critical organizational efficiencies. The successful implementation of an advertising campaign plays an indispensable role in ensuring that the company’s sales figures increase, driving sustainable growth and development. Consequently, measuring these objectives is key to organizational success. They focus on tracking metrics grouped in three result areas: advertising employee, team, and manager.
It is vital to track and measure these KPIs over time because they offer insight into the advertising department’s success and where improvements are needed. Metrics like improving advertisement frequency rate, the search lost budget, total top impression share, Click-Through-Rate, Cost per Click, and Earnings per Click are integral to ensuring operational success for the whole organization.
Implementing advertising objectives for the advertising team, employee, and manager aims to ensure consistency over time. High-performing metrics are valued, translating into an effective advertising strategy and application by the advertising department. On the other hand, low-performing metrics must be revisited as they indicate poor performance and will detract from operational and organizational success metrics.