General Manager KPIs List

General manager KPIs measure the senior manager’s efficiencies and ability to fulfill their job roles and critical competencies. The general management position slots underneath the C-Suite management roles and provides the link between the executive management and middle to junior management roles.

General Manager KPIs Reporting Dashboard

General Manager Objectives

The general manager’s objectives are designed to monitor and track every aspect of the general manager’s job requirements and efficiencies. Without effective leadership and guidance, the company will battle to fulfill its stated objectives and drive sales growth and profitability metrics: the higher these KPI results, the higher managerial success.

  • Obtains profit contribution by managing staff and establishing and accomplishing business objectives – This KPI tracks and measures the general manager’s ability to obtain a profit contribution by managing staff and establishing and accomplishing business objectives. The higher this metric, the more successful the general manager, and the greater the company’s profitability ratio.
  • Builds the company image by collaborating with customers, government, community organizations, and employees – This KPI measures the general manager’s ability to build the company image by collaborating with customers, government, community organizations, and employees. The higher this metric, the more valuable and visible the company’s image, and the greater the chance of improving both the sales numbers and the company’s bottom line.

View all

  • Develops a strategic plan by studying technological and financial opportunities, presenting analysis, and recommending objectives – This KPI tracks and measures the general manager’s ability to develop a strategic plan by studying technological and financial opportunities, presenting analysis, and recommending objectives. The higher this metric, the greater the company’s ability to increase sales and its top and bottom lines.
  • General Manager Objectives – Part of the general manager’s role is to achieve subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; and making mid-course corrections. This KPI tracks and measures the extent to which the manager meets these requirements.
  • Sets policies and processes – The general manager is responsible for the setting of company-wide policies, procedures, and processes. This KPI tracks and measures the general manager’s ability to fulfill this role. The higher this metric, the greater the manager’s capacity, and the greater the company’s output.
  • Designs strategy and sets goals for growth – This KPI tracks and measures the general manager’s ability to design strategy and set goals for company-wide growth. The higher this metric, the greater the manager’s capacity to design and implement strategic goals.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices – This KPI tracks and measures the general manager’s ability to coordinate efforts by establishing procurement, production, marketing, field, and technical services policies and practices.The higher this metric, the more effective the company’s business processes, and the greater its outcomes and profitability metrics.
  • Prepare regular reports for C-suite management – Regular C-suite management reports are a requisite of the general manager’s role. These reports provide insight into the company’s operational successes or failures. This KPI tracks and measures the general manager’s ability to prepare relevant and insightful reports.
  • Maintains quality service by establishing and enforcing organization standards – This KPI tracks and measures the extent to which the general manager implements and maintains a quality service by establishing and enforcing organizational standards. The higher this metric, the higher quality the company’s output is, and the greater the company’s profitability ratings.

View less

General Manager Personal Development Objectives

The general manager personal development objectives are designed to monitor and track the extent to which the manager pays attention to personal development and training within the scope of their managerial portfolio. Continuous personal growth and development are critical to managerial and organizational success.

  • Maintains professional and technical knowledge by attending educational workshops – The general manager needs to keep up to date with current professional and technical knowledge by attending educational workshops. This KPI tracks and measures the extent to which the general manager stays up to date with the latest technological and professional knowledge.
  • Reviews professional publications – Relevant professional or trade publications are full of useful advice and information designed to facilitate the knowledge gain process. This KPI tracks and measures the extent to which the general manager utilizes this knowledge source and can extract and distill information found in these publications.

View all

  • Establishes personal networks; benchmarks state-of-the-art practices; and participates in professional societies – Personal networks and professional societies provide participants with insight and knowledge of the industry they are involved with. This KPI tracks and measures the extent to which the general manager establishes personal networks, benchmark the state-of-the-art practices and participates in professional societies to benefit the individual and the company.

View less

General Manager Employee Management Objectives

The general manager employee management objectives are designed to monitor and track the manager’s ability to manage subordinates. Without effective leadership and guidance, middle managers and employees might find themselves adrift, leading to company-wide unhappiness and failure.

  • Contributes to the team effort by accomplishing related results as needed – A fundamental part of the general manager’s role in contributing to the team effort is by accomplishing related results as needed. This KPI tracks and measures the extent to which this metric is accomplished. The higher this metric, the greater the company’s success and profit margins.
  • Develops incentives, cultivating a climate for offering information and opinions and providing educational opportunities – This KPI tracks and measures the extent to which the general manager develops incentives, cultivating a climate for offering information and opinions, and providing educational opportunities. The higher this metric, the more engaged employees are with their roles, and the greater their output and productivity.

View all

  • Evaluates and improves operations and financial performance – The general manager must be able to evaluate and improve operations and financial performance. This KPI tracks and measures the extent to which the general manager fulfills this role. The higher this metric, the more successful and profitable the company will be.
  • Directs the employee assessment process – The employee assessment process is key to employee satisfaction, engagement, and productivity. The general manager’s role in guiding and leading this process is crucial to its success. This KPI tracks and measures the extent to which the manager participates and leads the employee evaluation process.
  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers – This KPI tracks and measures the extent to which the general manager increases middle management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers. The higher this metric, the more effective middle management will be, and the greater the company’s top and bottom lines.
  • Ensure staff follows health and safety regulations – Health and safety regulations are a legal requirement for every company to implement. Still, they are designed to ensure no workplace injuries due to their lack of compliance. This KPI measures the general manager’s ability to make sure that staff follow stated health and safety regulations.
  • Communicates values, strategies, and objectives; assigns accountabilities; plans, monitors, and appraises job results – This KPI tracks and measures the extent to which the general manager communicates values, strategies, and objectives; assigns accountabilities; plans, monitors, and appraises job results. The higher this KPI, the more engaged, accountable, and happy employees are, translating into increased productivity and output.
  • Enforces ethical business practices – Ethical, transparent business practices are a critical part of the modern corporate environment. High profile clients will only engage with an ethical business. Therefore, the general manager must ensure that ethical business practices are implemented right across all company levels. This KPI measures how well these principles are implemented.
  • Provide solutions to issues like profit decline, employee conflicts, and loss of business to competitors – This KPI tracks and measures the extent to which the general manager provides solutions to issues like a decline in profit, employee conflicts, and loss of business to competitors. The higher this metric, the greater the general manager’s ability to solve challenges and issues.
  • Coordinates procurement, production and marketing efforts with corporate staff – The general manager is responsible for coordinating procurement, production, and marketing efforts with corporate employees. This KPI tracks and measures the extent to which the general manager succeeds in this role: the higher this metric, the more successful the manager, and the greater the company’s output.

View less

These general manager KPIs, or objectives, are critical to ensuring that the general manager meets their key role competencies. The general manager plays a vital part in ensuring the business’s smooth running. Additionally, managing and mentoring middle and junior managers and providing the bridge between C-suite executives and the rest of the company are key aspects of this role.

The general manager’s successes form a critical part of organizational success. On the other hand, the general manager’s failures will detract from the business’s successes. It is essential to measure and track these objectives as they offer a unique insight into the level at which the general manager is performing. High-value metrics display role efficiencies. Low-value metrics demonstrate areas of improvement.

The general management KPIs are divided into three result areas, general objectives, personal growth and development objectives, and employee management objectives. All three areas must be measured as each plays a fundamental role in ensuring that the manager fulfills all job requirements, resulting in operational success, company growth, and increased profitability metrics.

Benefits of AssessTEAM cloud-based employee evaluation form for your general managers team.

  • Use on all smart devices
  • Include custom KPIs
  • Keep historic trends
  • Include eSignatures
  • 360-degree feedback
  • Unlimited customization

A guided rollout is included with all our plans. Simply send us your job descriptions and we will set up your evaluations.
Expert HR advice is available to all customers free of charge.

Menu