Top 22 Google Analytics KPIs You Should Be Measuring This Year

Google Analytics KPIs List

Google Analytics KPIs are measurable performance indicators that track the Google Analytics analyst, manager, and team’s ability to implement a robust, successful digital marketing strategy over time. A vibrant and successful digital marketing team and system are vital to the organization’s ability to grow and mature over time.

Google Analytics Team Objectives

The Google Analytics team objectives or KPIs are designed to track and measure the Google Analytics team’s operational efficiencies over time, including elements such as improving the sessions and users, increasing the new and returning visitors, reducing the bounce rate, and improving the goal conversion rate over time.

  • Improve sessions and users – This KPI tracks and measures the extent to which the Google Analytics team can improve the sessions and users metric over time. The higher this KPI value, the greater the Google Analytics team’s ability to increase the sessions and users metric over time and the greater the team’s operational efficiencies.
  • Improve new and returning visitors – This KPI tracks and measures the extent to which the Google Analytics team is able to improve the new and returning visitors metric consistently over time. The higher this KPI value, the greater the Google Analytics team’s ability to drive up the new and returning visitors metric.

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  • Improve (reduce) bounce rate – This KPI tracks and measures the extent to which the Google Analytics team is able to improve or reduce bounce rate metrics over time. The higher this KPI value, the greater the Google Analytics team’s ability to improve or reduce bounce rate metrics over time.
  • Improve goal conversion rate – This KPI tracks and measures the extent to which the Google Analytics team is able to improve the goal conversion rate over time. The higher this metric, the greater the Google Analytics team’s ability to improve the goal conversion rate over time.
  • Improve time on page – The time on page KPI tracks and measures the time users spend on the brand’s website and social media pages. This KPI tracks and measures the extent to which the Google Analytics team is able to improve the time on page metrics.
  • Improve (reduce) average page load time – This KPI tracks and measures the extent to which the Google Analytics team is able to improve or reduce the average page load time over time. The higher this metric, the greater the Google Analytics team’s ability to improve or reduce the average page load time over time.
  • Improve (reduce) bounce rate by the browser – This KPI tracks and measures the Google Analytics team’s ability to improve or reduce the bounce rate by browser over time. The higher this metric, the greater the extent to which the Google Analytics team is able to improve or reduce the bounce rate by browser over time.

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Google Analytics Manager Objectives

The Google Analytics manager objectives or KPIs are designed to track and measure the Google Analytics manager’s operational efficiencies over time, including aspects like increasing the organic versus paid sessions, improving the average session duration, and improving the top five search queries over time.

  • Improve organic versus paid sessions – This KPI tracks and measures the extent to which the Google Analytics manager is able to improve the organic versus paid sessions metric over time. The higher this KPI value, the greater the Google Analytics manager’s ability to increase the organic versus paid sessions metric over time.
  • Improve the average session duration – This KPI tracks and measures the extent to which the Google Analytics manager is able to improve the average session duration over time. The higher this metric, the greater the Google Analytics manager’s ability to increase the average session duration over time.

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  • Improve the top 5 search queries – This KPI tracks and measures the extent to which the Google Analytics manager is able to improve the top 5 search queries over time. The higher this metric, the greater the Google Analytics manager’s ability to increase the top 5 search queries over time.
  • Improve users by gender – This KPI tracks and measures the extent to which the Google Analytics manager is able to improve the users by gender over time. The higher this metric, the greater the Google Analytics manager’s ability to increase the users by gender over time.
  • Improve pages per session – This KPI tracks and measures the extent to which the Google Analytics manager is able to improve the pages per session metric over time. The higher this KPI value, the greater the Google Analytics manager’s ability to increase the pages per session metric over time.
  • Improve best pages by gender – This KPI tracks and measures the extent to which the Google Analytics manager is able to improve the best pages by gender metric over time. The higher this KPI value, the greater the Google Analytics manager’s ability to increase the best pages by gender metric over time.
  • Improve the top 10 landing pages – This KPI tracks and measures the extent to which the Google Analytics manager is able to improve the top 10 landing pages metric over time. The higher this KPI value, the greater the Google Analytics manager’s ability to increase the top 10 landing pages metric over time.

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Google Analytics Analyst Objectives

The Google Analytics analyst objectives or KPIs are designed to track and measure the Google Analytics analyst’s operational efficiencies over time, including elements such as improving the behavior, audience, and acquisition metrics, improving the conversion rate, and improving the number of visitors over time.

  • Improve the number of visitors – This KPI tracks and measures the extent to which the Google Analytics analyst is able to improve the number of visitors to the brand’s website and social pages over time. The higher this metric, the greater the Google Analytics analyst’s ability to increase the number of visitors over time.
  • Improve the ratio of new versus returning visitors – This KPI tracks and measures the extent to which the Google Analytics analyst is able to improve the ratio of new versus returning visitors metric over time. The higher this KPI value, the greater the Google Analytics analyst’s operational efficiencies over time.

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  • Improve the conversion rate – The customer conversion rate measures the number of visitors to the brand’s site that convert into returning customers in relation to the total number of visitors over time. This KPI tracks and measures the Google Analytics analyst’s ability to improve the customer conversion rate over time.
  • Improve acquisition – This KPI tracks and measures the extent to which the Google Analytics analyst is able to improve the acquisition metrics over time. The higher this KPI value, the greater the Google Analytics analyst’s ability to increase the acquisition metrics over time.
  • Improve behavior – This KPI tracks and measures the extent to which the Google Analytics analyst is able to improve user behavior on the brand’s website, to increase the customer conversion metrics. The higher this metric, the greater the Google Analytics analyst’s ability to improve user behavior over time.
  • Improve audience – This KPI tracks and measures the extent to which the Google Analytics analyst is able to improve the audience metrics over time. The higher this KPI value, the greater the Google Analytics analyst’s ability to increase the audience metrics over time.

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These Google Analytics KPIs are an integral part of ensuring that the Google Analytics analyst, team, and manager meet their critical organizational efficiencies over time. In addition, the implementation of a successful digital marketing strategy plays a vital role in ensuring that the company meets its sales targets, driving organizational growth, and increasing income generation potential. As a result, measuring these objectives is key to organizational success. They focus on tracking metrics grouped in three result areas: analyst, team, and manager.

It is essential to track and measure these KPIs over time because they offer insight into the organization’s Google Analytics team’s efficiencies and where improvements are needed. Metrics like improving the number of users per session, increasing new and returning visitors, reducing the bounce rate, improving users by gender, and improving the conversion rate are integral to ensuring a robust, successful digital marketing strategy.

Implementing Google Analytics KPIs or objectives for the Google Analytics team, analyst, and manager drives the commitment to guarantee consistency over time. High-performing metrics are valued, translating into an effective digital marketing and Google Analytics strategy and application thereof by the Google Analytics team, manager, and analyst. On the other hand, low-performing metrics must be revisited as they show poor performance and detract from operational and organizational success metrics.

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