 Marketing KPIs List

• Total Marketing Employees – We strive to optimize the number of total marketing employees by aligning staffing levels with business needs across corporate and business groups.
• Marketing Employees as Percentage of Total Employees – We strive to optimize the marketing employees as a percentage of total employees by ensuring an appropriate balance between marketing staff and overall headcount.
• Marketing Expense per Employee – We strive to reduce marketing expense per employee by improving efficiency and maximizing the value of marketing services offered in relation to staffing costs.

View less

• Number of Signatures to Approve New Product – We aim to reduce the number of signatures required to approve the development of new products, streamlining the authorization process.
• New Product Approval Cycle Time – We aim to reduce the new product approval cycle time by minimizing the number of days from concept creation to market introduction.
• Average Number of Revisions – We aim to reduce the average number of revisions for new product concepts, improving efficiency in the development process.
• Number of New Products Launched – We aim to increase the number of new products launched by accelerating innovation and time to market.
• Time to Market – We aim to reduce time to market by shortening the period from ideation to product readiness for customer purchase.
• Average Revenue per Customer – We aim to increase the average revenue per customer by enhancing customer relationships and maximizing profit from each client.
• Market Penetration – We aim to increase market penetration by expanding market share and identifying new opportunities to generate revenue.

View less

• Advertising Charge Point – We aim to improve the advertising charge point by streamlining the timing and process of when advertising costs are charged.

View less

• Advertising Value Equivalency – We aim to increase advertising value equivalency by maximizing the value of editorial PR placements compared to what it would cost as advertising slots.
• Clip Counting – We aim to increase clip counting by extending the amount of time that editorial broadcasting spends across all mediums, thereby enhancing brand visibility.

View less

• Means of Communication – The mediums used by the firm to educate the staff of new product or service offerings.

View less

• Means of Communication – We aim to improve the means of communication used to educate staff about new product or service offerings by optimizing the mediums for better internal awareness.
• Marketing Originated Customer Rate – We aim to increase the marketing originated customer rate by generating more leads through marketing channels that convert into new clients.
• Number of External Promotional Events – We aim to increase the number of external promotional events conducted annually by enhancing promotional outreach strategies.
• Number of Promotional Employees – We aim to optimize the number of promotional employees to ensure effective execution of promotional efforts.
• Outsourcing – We aim to evaluate the outsourcing of event planning by ensuring efficient allocation of resources for promotional events.
• Number of Direct Marketing Employees – We aim to optimize the number of direct marketing employees to improve the effectiveness of direct marketing campaigns.
• Customer Acquisition Cost (CAC) – We aim to reduce customer acquisition cost (CAC) by improving the efficiency of marketing and sales expenditures relative to new client acquisition.
• Cost per Impression – We aim to reduce cost per impression by improving the cost efficiency of each marketing and advertising project.
• Impressions per Campaign – We aim to increase impressions per campaign by expanding the reach of each marketing and advertising project across all channels.
• Reach – We aim to increase reach by ensuring a higher percentage of entities in the target audience are exposed to our advertisements at least once during the campaign.

View less

View less

• Percentage of Projects Outsourced – We aim to reduce the percentage of projects outsourced by increasing in-house capabilities and minimizing reliance on external vendors.
• Percentage of Promotional Materials Expense – We aim to reduce the percentage of promotional materials expense by ensuring efficient use of the marketing budget in developing promotional tools.
• Number of External Printers – We aim to optimize the number of external printers used to streamline printing processes and reduce costs.
• Promotional Materials Development Cycle Time – We aim to reduce the promotional materials development cycle time by shortening the number of days from product approval to the creation of promotional tools.
• Number of Signatures to Approve Promotional – We aim to reduce the number of signatures required to approve promotional materials by streamlining the authorization process.
• Promotional Materials Approval Cycle Time – We aim to reduce the promotional materials approval cycle time by minimizing the time between the creation of promotional tools and their authorization for circulation.
• Pageviews per Article – We aim to increase pageviews per article by producing more engaging content that attracts readers and drives traffic to the website.
• Engagement (Comments + Shares) – We aim to increase engagement (comments + shares) by creating content that encourages interaction and sharing among the audience.
• Cost per Promotional Material Produced – We aim to reduce the cost per promotional material produced by optimizing the content creation process across print, web, and video categories.

View less

• Email Marketing: Click Rate – We aim to increase the email marketing click rate by optimizing email content to generate more engagement from recipients.
• Email Marketing: Open Rate – We aim to increase the email marketing open rate by improving subject lines and timing to encourage more recipients to access the emails.
• SEO: Lead-to-Close Rate – We aim to increase the SEO lead-to-close rate by enhancing the quality of SEO-generated leads and converting them into purchases.
• SEO: Visitor-to-Lead Rate – We aim to increase the SEO visitor-to-lead rate by driving more qualified leads through organic search traffic.
• SEO: Sales Conversion Rate – We aim to increase the SEO sales conversion rate by improving the percentage of SEO-generated leads that result in purchases.
• Brand Mentions – We aim to increase brand mentions by expanding our presence and visibility across social media platforms during a specified time period.

View less

• Net Promoter Score (NPS) – We strive to increase the Net Promoter Score (NPS) by enhancing customer satisfaction and loyalty, leading to a higher likelihood of clients recommending our products or services.
• Click-Through Rate – We strive to increase the click-through rate by improving the effectiveness of social media advertisements or entries, encouraging more users to click through to the website or destination.

View less

• Inbound Marketing ROI – We strive to increase inbound marketing ROI by improving the efficiency and effectiveness of inbound marketing efforts relative to the returns generated.
• Landing Page & Form Conversion Rates – We strive to increase landing page and form conversion rates by optimizing design and content to encourage more visitors to convert.
• Marketing Influenced Pipeline – We strive to increase the marketing influenced pipeline by generating more sales opportunities through targeted marketing efforts.
• MQL-to-SQL Ratio – We strive to increase the MQL-to-SQL ratio by improving lead qualification processes to convert more marketing-qualified leads (MQLs) into sales-qualified leads (SQLs).
• Social Media Traffic & Conversion Rates – We strive to increase social media traffic and conversion rates by driving more qualified traffic from social media platforms and converting that traffic into leads or sales.
• Traffic-to-Lead Ratio – We strive to increase the traffic-to-lead ratio by improving lead generation strategies to convert more website visitors into leads.
• Website Traffic (by Channel) – We strive to increase website traffic by channel by driving more targeted traffic across key channels like organic search, social media, and paid search.

View less

• Contribute to referral activity – Ask for referrals (Financial Advisor, Advisor Associate) or facilitates referral process (Administrative Assistant, Practice Manager) on a regular basis.
• Identify and act on business opportunities – Identify opportunities to increase revenue to the Team. Act appropriately to help the Team close on business opportunities.
• Rate overall marketing and prospecting – Rate overall marketing and prospecting skills and activity. Include examples, ideas for improvement and other comments.
• Track and follow-up on business opportunities – Track business opportunities in process and follow-up in an appropriate and timely manner.

View less

• Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid, and budget management.
• Contribute to internal projects that improve the company’s trafficking and data processes.
• Escalate any performance issues directly to relevant technology providers.
• Escalate any usage concerns and provide solution recommendations to Account Managers.
• Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management.
• Manage the setup and day-to-day trafficking of online ad campaigns.
• Perform all basic tactical execution and campaign audits.
• Provide optimization analysis and create thoughtful recommendations that support client objectives.
• Provide quality assurance (QA) to any trafficked ad, tracking tags, and data uploads.
• Pull campaign reports on behalf of the Account Managers as required.
• Support Account Managers in evaluating and testing new features and products.
• Use reporting, analytics, and trend tools on a daily basis.

View less

• Draft and review corporate documents – Investor collateral.
• Support business development and fundraising – Communications.
• Support business development and fundraising – Due diligence.
• Support business development and fundraising – Presentations.
• Support business development and fundraising – Research and modeling.
• Support business development and fundraising -Transaction.
• Support strategic communication goals – Advocacy partnerships.
• Support strategic communication goals – Investor communications.
• Support strategic communication goals – Medical meetings.
• Support strategic communication goals – Social media.
• Support strategic communication goals – Public relations.

View less

• Increase the lifetime value (LTV) of a customer – A customer’s lifetime value (LTV) is the net profit a particular customer will generate during the total time that they purchase your company’s products and services. The longer a customer’s lifetime value, the greater the net profit will be.
• Improve the website traffic to website lead ratio – The website traffic to website lead ratio is designed to determine how many of your brand’s website visitors convert into leads. This KPI measures the quality of your website traffic and your website’s conversion rate.
• Increase the website lead to marketing qualified lead (MQL) ratio – A website lead is someone who has landed on your brand’s website but has not expressed an interest in your brands. A marketing qualified lead (MQL) is someone who has engaged with your marketing team. It is typically a visitor who has expressed an interest in your brand.
• Improve the quoted to closed customer ratio – This metric measures how many of your sales team’s leads (quotes) convert into customers. Your company’s profitability ratios will increase dramatically if your sales team spends time closing quoted customers (or leads). After all, your company has already committed the marketing spend to attracting leads.
• Improve email marketing performance metrics – Email marketing is still the best value in terms of marketing spend versus its ROI. Statistics show that email’s inbox placement rate is about 85%. Your company’s email marketing strategy is your lifeline to your customer. Therefore, it is critical to evaluate and improve your company’s email marketing performance metrics.
• Improve inbound link building metrics – Inbound link building is the cornerstone of a successful SEO strategy. And, it adds immense value to any brand awareness campaign. When a third-party website or blog post links to your website, it adds value to your website’s Google ranking and raises your brand’s profile.
• Improve landing page conversion metrics – Landing pages are a critical element of any inbound marketing and brand awareness strategy because they are designed to convert visitors into customers. It is essential to track your website’s landing page conversion metrics to determine how successful this aspect of your brand awareness strategy is.
• Improve brand awareness metrics – Brand awareness is a challenging KPI to measure. Brand awareness is not necessarily measured in numbers. The measurement includes the percentage of direct and referral traffic versus the overall website traffic, earned media value, the share of voice metrics, and the brand’s earned media value versus its competitors.
• Improve brand familiarity metrics – Brand familiarity translates into how acquainted your brand’s target audience is with the brand. If the brand’s audience does not know it exists, they will not purchase any related products. When deciding which products to buy, your brand must be foremost in the consumer’s mind.
• Improve brand consideration metrics – Brand consideration KPIs answer the question of whether your brand’s target audience wants to buy the products linked to your brand or not. The simplest way to determine what your target audience’s intent is to ask them.
• Improve brand purchase ratio – The brand purchase ratio is the difference between the number of people who intend to buy your products and who complete the purchase transaction. In a perfect world, the ratio should be 1:1. Using brand purchase KPIs as a benchmark, it is possible to work towards achieving the perfect score.
• Improve brand advocacy metrics – Brand advocacy measures the number of your customers who will recommend your brand to their social circle. The greater the number of clients that recommend your brand, the higher your sales figures will be.
• Increase search volume data metrics – The search volume data metrics helps you determine how much interest your brand attracts. It also shows how your brand’s online search volume compared to its competition and demonstrates the level of opportunity there is to build brand awareness using targeted keywords.
• Increase brand awareness survey metrics – Brand awareness surveys are useful to provide context to your qualitative data. These surveys must be designed to answer the question of how aware your target audience is of your brand. When conducted correctly, these surveys will also help you build brand affinity.
• Improve earned media metrics – The earned media metric measures the conversations and content around your brand that is created by, and published on, third-party media channels. This media attention is an amplification of your marketing activities, and it is generated by your brand’s paid marketing efforts.
• Increase the number of external links – External links are hyperlinks that link back to a landing page (home page or other) on your brand’s website. These external links are an essential source of ranking power. The higher the ranking, the greater your brand’s exposure, and the greater the chance of converting visitors into returning customers.
• Improve the total brand coverage metrics – The total brand coverage metric shows the total channels where your brand is mentioned. These channels include bylines, social mentions, news sites, and blog posts. It is essential to measure this metric because it shows how well your brand is reaching its target audience.
• Improve message pull-through metrics – Message pull-through measures the quality of your brand’s media coverage. The different media channels must pick up on your brand messages? It’s essential to land key company messages in the right media so that the brand will benefit both directly and indirectly.
• Increase the social shares metric – Social shares are translatable into social proof. It is necessary to determine the number of social shares and the channels that your brand’s messages are shared on. This metric provides insight into which social media channels are popular with your brand’s target audience to increase your brand’s social coverage.
• Increase the total followers metric – Gauging the total number of social media followers on the main social media channels is a vital part of the brand awareness measurements. A brand’s social media audience must be targeted and focused; otherwise, there can be no customer conversions.
• Improve the referral traffic & quality of visits metrics – Referral traffic and social media visits are an essential part of the brand awareness campaign. However, the referral traffic and social media visits must contribute towards customer conversions and drive up sales figures.

View less