Measure your spa’s success with these spa KPIs – so you can stay on top of your business. From occupancy and productivity to customer retention, sales revenue, and therapists’ productivity, these performance indicators help give you a clearer picture of profitability. With salon KPIs by your side, you’ll be able to identify trends, strategize for success, quickly solve problems and grab opportunities at your fingertips.
KPIs for the cosmetic industry are important beacons for the team to aim towards and can stretch a spa’s performance well past the average.
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Treatment Room Occupancy – Describes the total usage of your treatment rooms and helps you identify the operating capacity of the spa. This is calculated as the ratio of total treatment hours to total treatment room hours available.
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Number Of Treatments Per Guest – Describes how many treatments each guest books during their spa day. This is calculated as the ratio of total treatments sold to total amount of spa guests.
Spa occupancy – Describes how close you are to operating at full capacity. This is calculated as the percentage of total treatment hours sold to total treatment hours available.
Average treatment time – Describes the average length of therapy sessions conducted by the therapists. This is calculated as the ratio of the total number of treatment hours sold to total spa sessions in a given period.
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Customer Retention
Customer Retention Rate – Describes the successful retention of all existing and new spa customers. This is calculated as the ratio of number of customers retained to total spa customers.
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External Guest Ratio – Describes the relevancy of your spa to guests who are not staying at the hotel. This is calculated as the percentage of non-hotel guests to total spa guests in a given period.
Hotel Guest Capture Rate – Describes the hotel guests’ engagement with the spa services. This is calculated as the percentage of hotel guests who have patronized the spa to total hotel guests.
Repeat customers ratio – Describes how likely your customers will avail the spa services in the future. This is calculated as the ratio of number of customers with two or more visits to total number of customers.
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Sales & Revenue
Treatment Room RevPAR – Describes the spa occupency levels vs how much revenue is being generated from those bookings. This is considered as the ratio of total spa revenue to total number of treatment rooms available.
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Revenue Per Treatment – Describes the revenue each treatment is contributing to the total profit of your spa business. This is calculated as the ratio of total revenue to total number of treatments.
Revenue Per Guest – Describes the average spend per guest and helps determine the relevancy of your spa offerings. This is calcluated as the ratio of the total revenue to total number of guests.
Retail Sales – Describes the quantity of the product being sold inside your spa. This is calculated as the ratio of retail sales to total spa sales.
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Therapists
Therapist utilization – Describes how effectively the spa operator manages the spa’s human resources. This is calculated as the ratio of the service hours performed by the spa therapists to total therapists-hours available.
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Customers to therapists ratio – Describes the average daily utilization of the therapists in the spa. This is calculated as the ratio of the total customers attended to the total service providers present at the spa.
Payroll Cost – Describes the true cost of the payroll process and it’s effect on the profitability. This is calculated as the ratio of the service providers’ wages to total spa revenue.
Rebook rate by therapists – Describes the quality of services a therapist provides to customers. This is calculated as the percentage of total repeated appointments to the total appointments booked by a therapist.
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Benefits of AssessTEAM cloud-based employee evaluation form for your Spa team.
