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Store Front KPIs List

Store front Key Performance Indicators measure the organization’s “front of house” employee efficiencies. Store front employees are vital to the retail store’s success. They are customer-facing and are responsible for the customer’s “first impressions.”

Store Front KPIs Reporting Dashboard
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Store Front Job Objectives

Store front employees are vital to the success of a retail organization. Store front objectives or KPIs are designed to measure the retail “front of house” employees’ efficiencies. These employees are directly responsible for client interactions, shop cleanliness, and shopfront displays.

  • Appropriately display products in the shop – Retail displays and visual merchandising are fundamental to the land-based store’s marketing strategy. If the retailer’s shopfront is attractive and pleasing to the eye, it will draw the consumers’ attention, inviting them into the store, ensuring that they will purchase the store’s products, and converting into returning customers.
  • Capture all sales in the POS system – The POS system processes all sales for the retail store. It also captures a record of all items sold in the store to improve stock control management. Employees must capture all sales transactions on the POS system. Otherwise, discrepancies in stock levels, banking transactions, and sales figures will occur.

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  • Complete daily sales, expenses, delivery and banking reports – Daily reports like sales, expenses, delivery, and banking reports are essential for proper business decisions. Management needs these reports every day to monitor sales trends, stock control levels, control costs, and improve operational efficiencies. This KPI must be measured to ensure that these daily reports are sent to management.
  • Follow suit with operations manual – The operations manual is the documentation that employees use to perform their job functions correctly. It documents the standard operating procedures (SOP) for employees to perform their roles safely. Compliance with this operations manual is mandatory. This metric is useful to ensure that employees are adhering to the company-wide SOP.
  • Follow-up with customers to close on pending sales – Most customers know what they want to buy when they walk into the store. Some consumers are undecided and need guidance with their purchase. It is essential to utilize a specific sales technique with these uncertain customers to close the sale.
  • Fulfilling and shipping online orders – It is vital to measure the number of online orders that are fulfilled and shipped within a stated timeframe. This KPI measures fulfillment and shipping employees’ productivity levels. The greater the number of product orders that are fulfilled and shipped per hour, the higher the company’s turnover and profitability metrics.
  • Generate system receipts for all sales – A system receipt for every sales transaction processed in the store must be generated. These receipts should be kept for three to six years for tax audit purposes.
  • Handle in-shop and online sales – This KPI is designed to measure the extent to which retail employees are in control of both the brick-and-mortar and online sales. If they have a good handle on the sales transactions, then the sales figures will increase as the company’s brand reputation grows.

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Store Front Customer Support Job Objectives

Customer support or service roles are an essential part of every operation that deals with customers daily. Poor customer support leads to reduced sales metrics. Storefront customer support job KPIs or objectives are designed to track and measure how efficiently and effectively customer-facing employees perform their everyday tasks.

  • Handle new inventory requests when products hit the re-order level – It is vital to manage the ratio between stock on hand and product sales. Therefore, when the stock levels of an item hit the reorder mark, the optimum number of items must be ordered to return stock levels to their maximum predefined levels.
  • Keep shop tidy and presentable at all times – Not only is an untidy and unclean workplace unhygienic for staff to work in, but an untidy retail store chases walk-in customers away. Therefore, it is essential to make sure that the store is kept neat, tidy, presentable, and attractive to clients at all times.

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  •  Provide excellent customer service – Customer service aims to leave customers feeling valued and respected. This translates into brand loyalty, repeat customers, and the sale of multiple products. It is important to continually strive to improve customer service levels.
  • Record expenses and send daily updates to management – It is necessary to keep a close eye on a company’s expenses by keeping a record and sending daily updates to management; otherwise, expenses can get out of control and overtake income.
  • Tag all products in the shop – Each product must be tagged with the correct price, size, and manufacturing details. Hunting for product details, especially the price and size, frustrates customers and reduces the chance that they will purchase anything in the store.
  • Timely depositing money into the bank – Healthy cash flow is one of the successful retail organization’s must-haves. It is necessary to deposit all proceeds from the day’s trading into the company bank account as soon as possible. Depositing monies received into the bank account is a reliable way of preventing fraud or cash from disappearing.

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Store Front Sales Analyst Objectives

The storefront sales analyst objectives are designed to measure the sales analyst’s job efficiencies. The sales analyst forms an essential part of the retail sales team and is responsible for the collection, analysis, and reporting of sales-related data to increase sales productivity and provide support to the sales team.

  • Sales by department or category – This KPI tracks and measures the storefront sales analyst’s ability to measure the total number of sales by department or category over time. The higher this metric, the more accurate the information that management uses to make purchasing decisions.
  • Average purchase value – The average purchase value measures the average value of each customer sale or purchase made by customers. This KPI tracks and measures the storefront sales analyst’s ability to accurately calculate this value over time.

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  • Amount of sales reduced or promoted – This KPI tracks and measures the storefront sales analyst’s ability to calculate the income generated from sales with reduced prices or products on promotion. The higher this metric, the more accurate the statistical information derived from this data.
  • Inventory turnover – The inventory turnover is a ratio displaying how many times a company has sold and replaced its inventory over time. The company can then determine how many days it takes to sell the stock on hand. This ratio, when accurately calculated, allows management to forecast inventory purchasing metrics.
  • Gross Margin Return on Investment (GMROI) – The Gross Margin Return on Investment (GMROI) metric shows how much profit inventory sales produce after covering inventory costs. It is an inventory profitability ratio and is calculated by the storefront sales analyst. This KPI measures the analyst’s ability to calculate this ratio accurately and timeously.

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The store front KPIs are fundamental to ensuring that the front of house staff quickly fulfills their duties. These employees engage directly with the visitors and provide the reason for purchasing the brand’s products. They are also responsible for ensuring that the shop is clean, neat, and tidy. Finally, they are accountable for the shop front displays, arranging them to attract potential customers in the door.

Measuring these KPIs is vital to ensure operational success. They focus on tracking front of house employee behaviors, including their skills, attitude, and work ethic. Hard-working, polite, attentive employees result in customer sales and returning customers.

It is essential to keep track of employee competencies to reward productive employees and solve challenges and issues before they spiral out of control.

The storefront KPI questions we recommend are modifiable based on your organization’s unique requirements. Or you can use our questions as they apply to most types of retail organizations.

Benefits of AssessTEAM cloud-based employee evaluation form for your store front team.

  • Use on all smart devices
  • Include custom KPIs
  • Keep historic trends
  • Include eSignatures
  • 360-degree feedback
  • Unlimited customization

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