The store front KPIs are fundamental to ensuring that the front of house staff quickly fulfills their duties. These employees engage directly with the visitors and provide the reason for purchasing the brand’s products. They are also responsible for ensuring that the shop is clean, neat, and tidy. Finally, they are accountable for the shop front displays, arranging them to attract potential customers in the door.
Measuring these KPIs is vital to ensure operational success. They focus on tracking front of house employee behaviors, including their skills, attitude, and work ethic. Hard-working, polite, attentive employees result in customer sales and returning customers.
It is essential to keep track of employee competencies to reward productive employees and solve challenges and issues before they spiral out of control.
The storefront KPI questions we recommend are modifiable based on your organization’s unique requirements. Or you can use our questions as they apply to most types of retail organizations.