 Mobile App KPIs

• Improve the customer’s Lifetime Value (LTV) – The customer’s Lifetime Value (LTV), as opposed to the app’s LTV, is defined as the lifetime value of a customer based on the net profit in relation to the cost of their acquisition. The net profit is based on their purchases via the app and related to the app.
• Improve the paid conversion rate – The paid conversion rate is the customer conversion rate as a consequence of the paid marketing efforts, including Pay-Per-Click, display ads, social media advertising, sponsored posts, reviews, or any other marketing methods for your mobile app that involves a direct exchange of money for mentions or views of your app.
• Improve the organic conversion rate – The organic conversion rate is the customer conversion rate that has occurred via unpaid marketing efforts such as organic search engine results, word of mouth mentions on social media, guest post blogging, social media influencer trends, and inbound organic link building.
• Improve the effective cost per mile – The effective cost per mile is a marketing term. And it is the actual cost per 1000 impressions or actions that include both paid and organic marketing efforts. It also provides for the value of the time spent and any other expenses incurred when marketing the app.
• Improve the financial growth metrics – The fundamental reason that you are in business is to grow financially. This mobile app is just another investment that will help you achieve your financial goals. It’s essential to keep track of this metric to ensure that your business finances grow consistently over a period of time.
• Improve the effective customer acquisition cost – The effective customer acquisition cost is translated into the physical or actual cost of acquiring a new customer. This includes organic search methods, paid advertising, and time spent, or other expenses incurred during the brand marketing process.

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• Increase the number of monthly active users – The Monthly Active Users (MAU) calculation provides the mobile app business with the total number of active users per month. This metric helps companies measure their app’s growth every month. And it is crucial to increase this metric so that the business keeps on growing.
• Improve the Return on Investment (ROI) metric – The ROI metric is calculated by taking the overall cost of the app and dividing it by the total revenue generated by the app. The app’s overall costs include app development costs, maintenance costs, as well as any marketing costs. The higher the ROI metric, the greater the profitability metrics.
• Improve the growth rate metric – The growth rate metric shows how many new users have started using the app within a given timeframe. It demonstrates whether the app’s userbase is consistently growing or not. This metric shows the real growth numbers and from which marketing activities are driving this growth.
• Improve the session length metric – The session length is the time spent on the app per individual session. This session length metric is an indicator of app crashes or uninstalls. It is crucial to monitor the session length per user to determine whether there is any correlation between the session length and a glitch.
• Improve the session interval metric – The session interval metric measures the frequency with which users return to your app. This metric gauges to what extent users engage with your app. The shorter the session intervals, the better because it shows that your app’s users are frequently returning to use the app.
• Improve the session depth metric – The session depth metric is described as the number of user interactions per session or how successful the user has used the app in one session. It also translates into how far the user navigates or explores through the app before exiting the app.
• Improve the glitches and crashes metric – It is usual for every app to have a number of glitches and crashes at some point during its lifecycle. However, it is criticial to keep the number of errors as low as possible; otherwise, users will uninstall your app.
• Improve the upgrades metric – Whether the option to upgrade your app from a freemium version to a premium version is successful or not can be measured by keeping track of the time it takes for a user to upgrade from the initial signup date as well as what subscription packages they sign up for.

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• Improve the app loading time – The app loading time translates into the time it takes for an app to load from when the user tapped on the app to open it to when it is ready for use. Your app must load faster than any app in its niche, especially its competition.
• Increase the number of devices used to access your app – The number of devices used to access your app metric is defined as the measurement of which mobile devices your audience uses to access your app. This is an important metric to track and measure because it shows the app’s market penetration per Android or iOS (Apple) device.
• Improve the number of app permissions granted – Many mobile apps function by accessing the device’s default functions such as the GPS location tracker, the camera, and the phone’s contacts. It is essential to ensure that the app requests the minimum permissions to access the device’s default functions for security reasons.
• Improve your knowledge of the app’s install sources – It is essential to know where your app’s users found its details. This knowledge is necessary to track which segments of your marketing strategies are performing and which are not performing and need optimization. Knowing which sources attract the most users can be a driving force for your marketing campaign.
• Improve the app session metric – An app session is the length of time that a user interacts with an app. The session starts with the app opening and ends when the app is closed. It records the length of time the app is used to show how much time users spend engaged with the app.
• Improve the session length metric – The session length is the time spent on the app per individual session. This session length metric is an indicator of app crashes or uninstalls. It is crucial to monitor the session length per user to determine whether there is any correlation between the session length and a glitch.
• Improve the session interval metric – The session interval metric measures the frequency with which users return to your app. This metric gauges to what extent users engage with your app. The shorter the session intervals, the better because it shows that your app’s users are frequently returning to use the app.
• Improve the session depth metric – The session depth metric is described as the number of user interactions per session or how successful the user has used the app in one session. It also translates into how far the user navigates or explores through the app before exiting the app.

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• Increase the number of app downloads – The number of times an app is downloaded to a unique device shows how popular your app is. It is essential to measure this metric as it forms the foundation for all other mobile app KPIs.
• Increase the number of mobile app installations – There is a fundamental difference between downloading a mobile app and installing the app on your device. It is important to measure the number of app installations because there could be issues with the install file. A mobile app’s function is to be installed and used by mobile device owners.
• Increase the number of app registrations – The number of app registrations shows that users are using your app’s functionality for the purpose that it is designed for. Users will register with the app with their personal information if they believe in its value. This metric must be measured to determine the app’s success rate.
• Increase the app subscription rate – The app subscription rate is defined as the number of signups versus the number of people who unsubscribe after signing up for one of your offerings. The higher the subscription rate, the more successful the app, and the higher the income generated from the app.

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