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How do I evaluate sales targets?

The company’s sales strategy is the ultimate game plan to achieve sales targets, growth, and objectives. It is also essential to assess the effectiveness of these strategies. In other words, you need to decide what works, what doesn’t work, and what elements of the strategy can be improved. The AssessTEAM employee evaluation software is an ideal vehicle to evaluate how well the business has taken advantage of current market opportunities and created new business possibilities to meet sales targets, drive new sales growth, and capture a greater slice of the market.

Each salesperson or sales team can be assigned daily, weekly, monthly, quarterly, and yearly targets in AssessTEAM. As these milestones are met, management evaluates them on these targets using continuous feedback or scheduled periodic evaluations, allocating scores depending on the following:

Has the individual or team met the targets? Has the salesperson or team underperformed; consequently, not meeting predefined targets and goals? Has the employee exceeded the stated targets?

The steps below will help sales managers set up and evaluate sales targets:

  1. Visit the Teams tab and click on the Goals icon.
  2. Click on Add a new performance indicator button, give the indicator a Title, add more description if necessary, and select a scale of your choice. You can design your rating scale to measure sales accomplishments by creating a percentage scale to measure the percentage of the target reached as the portion of the measurable goals set. Or, you can create a different measurement scale that defines your sales strategy.
  3. Select the appropriate evaluator levels and choose the evaluation frequency from the dropdown menu. Select the first send date, repeat interval and click the save button at the bottom of the page to save the configuration.

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